114 | Coaching in a Cost-of-Living Crisis: How to Stay Visible and Valuable

What if economic uncertainty could actually be a launchpad for your coaching business, not a setback? In this energising episode, Jo Lott reveals how to turn tough times into powerful opportunities. Jo shows you how to stay confidently visible, speak directly to what your audience needs, and position yourself as a valuable, trusted expert. Key Timestamps:[00:01:00] Addressing Economic Concerns in the Coaching Industry[00:03:00] People Are Still Investing in Coaching[00:04:00] Communicating with Precision Instead of Slashing Prices[00:05:00] Targeting Audiences with Disposable Income[00:07:00] Staying Visible and Building Trust During Uncertainty[00:08:00] Embracing Flexibility with Associate Work While Building Your BusinessPowerful Quote:“Of course we can’t control the economy, but we can choose how to respond to it.” – Jo LottNo matter the economic climate, your visibility and clarity matter more than ever. Stay grounded, stay generous, and trust that the right clients will find you when you show up with calm confidence.Useful Links“Dare Greatly” in person one-day event, 12 June - Join the WaitlistLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Join the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.