#114 Darran Garnham | The Bad Egg Company

We dive into the dynamic world of digital trends and toy innovation with Darran Garnham, the visionary founder and CEO of Toikido. Discover how Toikido disrupts the toy and gaming industries by translating digital culture into captivating physical experiences at lightning speed. Episode Highlights: Darran Garnham shares his journey from working with iconic brands like Pokémon and Yu-Gi-Oh to founding Toikido. He discusses the inspiration and strategy behind Toikido’s latest venture, Bad Egg Co., and its embrace of community-driven brand building. Learn how Toikido balances the integration of physical toys and digital gaming, particularly through platforms like Roblox. We explore Toikido's innovative partnerships, including collaborations with GaryVee’s VeeFriends and the world’s largest web3 marketplace, OpenSea. Garnham also sheds light on future trends in the toy and gaming industries and Toikido’s role in leading these innovations. Tune in to gain insights on spotting trends, building successful partnerships, and Darran’s rebellious approach to redefining play for the digital age. Website: https://www.toikido.com/ Darran : https://www.linkedin.com/in/darran-garnham-7018284/