#114 - How To Earn People's Business - It's Getting Harder, But This Will Help

Welcome back to the Heads Together podcast! This week’s episode is a quick one, but it's filled with insights that struck me while I was driving – yes, I had to pull over to make a note!I'm exploring the challenge of earning business because t's not as easy as it used to be. Consumers are more discerning, and earning their business means truly connecting with them. It's all about the know, like, and trust factor – that timeless trio we can't ignore.I also share my thoughts on balancing automation with genuine connection. While automation has its benefits, there's something special about real time engagement. Posting live, reacting to current events, and sharing authentic stories can make a big difference.If there's one thing I'd love for you to do after listening, it's to connect with me on LinkedIn. Send me a direct message saying you listened to Episode 114, and let’s start a conversation. Who knows, you might even end up as a guest on the podcast! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gillmoakes.substack.com