#114 How to Sell Without Being Pushy and The Power of Storytelling with Lyndol Woodruff

Are You Focused on Bringing Value or Just Making the Sale? In a world full of distractions and sales gimmicks, what truly sets apart those who succeed? In this episode of Thinking That Matters, I sit down with my friend Lyndol Woodruff to talk about what really matters in sales, business, and life—bringing value, making smart decisions, and building real connections. As the owner of Woodruff Windows, Lyndol brings a unique perspective on the power of storytelling in sales. For him, it’s more than just a sales tool—it’s a way to build meaningful connections and provide real value to customers. He shares how prioritizing open-ended questions and genuine communication over high-pressure tactics leads to a better customer experience.    With a customer-first approach and over 100 five-star reviews, he proves that honesty and service always win.   Key Conversations: The secret behind effective sales—hint: it's not about the product Why storytelling is a powerful tool for persuasion and influence The importance of asking the right questions in sales and business How subconscious beliefs can limit success (and how to rewire them) The impact of media consumption on mindset and decision-making Faith, surrender, and aligning your mindset for lasting success In honor of service men and women, Woodruff Windows always offers a 10% discount for military, first responders and teachers. Contact them today to learn more! https://woodruffwindows.com/ More about Lyndol: Lyndol Woodruff is a dynamic personality, visionary, and business development leader with a diverse background spanning product presentation, entertainment, and home improvement. For 15 years, he worked as a professional traveling product pitchman, a role that took him to Hollywood, where he pursued stand-up comedy, acting, film and commercial production, and an executive position in the music industry.   Lyndol returned to Dallas, and in 2019 transformed his father’s side business—founded in 1982—into a thriving residential window replacement company. After significantly growing the business and community reputation, he sold it in 2023 to a local investor and now serves as the company’s business development and community relations lead.   A devoted husband and proud father, Lyndol is a recovery advocate, personal / spiritual development enjoys playing golf, watching the Dallas Cowboys, reading and continuous learning, collecting coins and memorabilia, exploring healthy eating, and diving into the world of currency investing. He never says no to good tacos. Connect with Lyndol:  Instagram: https://www.instagram.com/lyndolkeith/?hl=en Facebook: https://www.facebook.com/lyndol.k.woodruff/ This episode is full of those “aha” moments, and I’d love to hear what stood out to you!    If you enjoyed this episode, leave a review and share it with a friend who needs to hear this conversation on leadership and growth.       💡 Join the Women Growth Group initiative and Elevate your journey with our live, in-person training sessions, designed to ignite your potential and drive remarkable growth with a vibrant network of dynamic women!  https://linktr.ee/gowithelizabeth   For more episodes and resources, visit elizabethmahusay.com Stay connected with me on social media: Facebook: https://www.facebook.com/elizabethbmahusay Instagram: https://www.instagram.com/ebmahusay/ Youtube: https://www.youtube.com/@ElizabethMahusay Website: https://elizabethmahusay.com/ Meet Elizabeth Mahusay: Elizabeth is a dynamic professional committed to empowering individuals and organizations through thought transformation. With a background in chemistry education, she initially taught science before discovering her passion for mentoring and coaching. Over the years, Elizabeth has trained thousands to overcome limiting beliefs and implement systems that foster personal and professional growth.   In 2024, she published her latest book, Pick Your Path, which offers practical insights and encouragement to help readers align their careers and personal lives with their true calling. Elizabeth is also a certified keynote speaker and leadership coach with Southwestern Consulting, specializing in sales, management, and leadership development.   As the host of the Thinking That Matters podcast, she shares valuable content on business, motivation, and personal growth. Elizabeth and her husband, Fred, have been married for over 28 years and have two grown sons. They are active members of Cottonwood Creek Church in Allen, Texas.   Ready to shift the way you think and lead?Pick Your Path by Elizabeth Mahusay is now available! Start learning how to break limiting thought patterns, strengthen your mindset, and step into more intentional leadership.👉 Order your copy here: https://www.amazon.com/Pick-Your-Path-Leadership-Course-ebook/dp/B0H24Q8DYX? Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.