EPISODE · Apr 18, 2021 · 32 MIN

#114 In den Bann ziehen - Storytelling

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

"Reichtum an Informationen schafft eine Armut an Aufmerksamkeit." Um Informationen ans Ziel zu bringen, muss die Geschichte in den Bann ziehen. In der aktuellen Folge skizzieren Kollege Stiller und Scholzen, wie man mit dem Storytelling-Ansatz erfolgreich zu Werke schreiten kann. Viel Spaß beim Hören!

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#114 In den Bann ziehen - Storytelling

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