114 - Micro Living: The Truth About Creating Urgency in Today's Leasing Market

Ronald Harrington https://www.linkedin.com/in/ronaldharrington/ discusses the evolving concept of creating urgency in leasing, emphasizing understanding prospects' timelines and building confidence rather than relying on traditional pressure tactics and concessions.In this episode:Differences between pressure and urgency in leasingThe impact of online availability and digital pricingThe role of concessions in creating urgencyFocusing on prospects' timelines and reasons for movingBuilding confidence to facilitate decision-makingChapters00:00 Introduction to the new approach to creating urgency02:08 Why traditional urgency tactics no longer work03:49 The importance of understanding prospects' timelines06:05 Connecting with prospects' reasons for moving06:57 The role of concessions in today's market07:53 Building confidence instead of applying pressure09:13 Guiding prospects to make their own decisions10:12 Stop faking scarcity, start understanding prospects10:40 Conclusion: Focus on confidence and decision support🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations! 📰 Sign up at https://www.multifamilymedianetwork.com/ to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!