114: That Time I Woke Up with a Cramp in My Left Buttock... And Why It Matters in Your Business!

Today's episode is all about COMMITMENT.  I woke up with a cramp and pain in my backside.  After several attempted remedies - pills, Icy Hot, stretches, etc - it wouldn't go away.  But I persevered because of my commitment. We talk further about human nature to find reasons not to follow through.  We share examples from YouTube ad campaigns and the "baptism by fire" that takes place as you learn to pivot and build your income and sales.  Let's go!