EPISODE · Dec 9, 2025 · 15 MIN
#114: The Adobe & SEMRush Deal Is a Signal — Your Brand’s Online Visibility Is About to Change
from Likely Marketing · host Shivendra Lal
When Adobe bought SEMRush for $1.9bn, it wasn’t just another tech acquisition—it was a signal. A signal that traditional SEO, Google-first thinking, and old visibility playbooks are collapsing faster than marketers expected. In this episode, we break down why Adobe made this move, what SEMRush brings to the table, and how AI-powered search is rewriting the rules of online discovery. From Generative Engine Optimization (GEO) to AI Overviews and brand citations inside ChatGPT, Perplexity, and Google’s AI, this is the new battlefield for visibility. If you run an e-commerce brand, a B2B company, or depend on organic traffic in any way, this episode will help you understand what’s changing—and how to stay visible when AI systems decide which brands get mentioned next.(00:00) Intro(01:29) Let’s start with a snapshot of the Adobe and SEMRush deal(03:15) Digging a bit deeper into the reasons why Adobe acquired SEMRush(04:50) How is Adobe is likely to fit SEMRush into its marketing toolbox?(07:29) What will happen to the SEMRush brand and product?(09:44) What is the view of the SEO community?(11:16) What the key takeaways for e-Commerce and B2B marketers?(14:22) Parting thoughts…
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#114: The Adobe & SEMRush Deal Is a Signal — Your Brand’s Online Visibility Is About to Change
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