114: The Future Of The Industry With John Berardi

In this episode, Tim and Randy will welcome Dr. John Berardi, the co-founder of Precision Nutrition, founder of the Change Maker Academy, and the author of the Change Maker book that helps health and fitness professionals navigate the huge, competitive, and confusing industry they’re in, make sense of chaos, and lay out a clear roadmap for their success. Precision Nutrition is the world’s largest nutrition coaching, education, and software company while Change Maker Academy is more focused on impact and is devoted to helping would-be change makers turn their passion for health and fitness into a powerful purpose and a wildly successful career.Over the last 15 years, John has advised Apple, Equinox, Nike, and Titleist, as well as the San Antonio Spurs, Carolina Panthers, US Open Champ Sloane Stephens, and 2-division UFC Champ Georges St. Pierre. He has also been named one of the 20 smartest coaches in the world and 100 most influential people in health and fitness. Stay tuned as he shares the biggest lessons he’s learned about building a business, his views on fitness and nutrition, where he thinks the industry is headed, and everything in between.Key Takeaways:Precision Nutrition’s amazing branding and overall success (02:21)The phenomenal experience of selling ownership of the company (06:53)Giving health and fitness professionals a map to figure out how to be successful by whatever metrics of meaning that they establish on their own (10:09)Lessons from selling the business when it was at the top (16:53)How selling a company can help it grow (19:21)The hard decisions gym owners will have to make due the current pandemic (27:03)The future of the fitness industry after the Corona virus (29:41)Diversification of revenue streams and other things gyms can do to hedge themselves from the effects of unexpected crisis (35:44)The leveraging opportunity to rethink one’s gym business and make it a little bit more robust, resilient, and unbreakable in the future (39:13)The fear of getting COVID-19 being related to a degree of unfitness (44:38)The better than nothing option that should become a permanent service (48:57)Marketing has to have an arm that brings back $10 for every $1 one spends (57:37)Additional Resources:Changemaker By Dr. John Berardi www.ChangerMakerAacademy.comwww.CLACourse.comwww.ProFitGPS.netMarketing Talk with Fitness Professionals Facebook Grouphttps://PFMarketingSolutions.com/Datawww.PFMarketingSolutions.com/Automationwww.ProfitGPS.comwww.PFMarketingSolutions.com/Call--If you are interested in a free audit for your gym, visit http://bit.ly/free_gym_audit--You can find out more about Tim and the strategies covered in this episode by checking out our website.--Would you rather watch the video version instead?Head over to our YouTube channel to watch this episode by going here--If you don’t already have my book, get your copy FREE here.--Connect with Tim:Schedule A CallFacebookInstagramLinkedInConnect with Randy:FacebookInstagram--Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts.If you haven't already, please rate and review the podcast on Apple Podcasts!