114 Tom Lee: How to Turn GEO Into a New Agency Revenue Stream

Hey everyone, today I'm joined by Tom Lee.Tom is the CEO and co-founder of Visto, a VC-backed platform built specifically for agencies to track and improve their clients' visibility inside AI engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. Tom came from product roles at Apple, Walmart, and Lockheed Martin before building Visto.I wanted Tom on because GEO is becoming a real service line — but there's a lot of noise and very little substance. Tom cuts through the speculation with actual data on what moves the needle.In this episode, we discuss:What we actually know moves GEO (versus what's speculation)Whether to bolt GEO on, bundle it in, or reposition the whole retainerWhich industries are getting AI citations fastest right nowAnd more...You can learn more about Tom on LinkedIn.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at DynamicAgencyOS.com/Community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.