#114 - Understanding your customers decision making process

During this podcast episode we dive into understanding the decision making process of a customer wanting to rent equipment.- Are you close to where we work?- Do you have the equipment I require?- Are they big enough that they won't go broke during the project?- Do they have safety procedures in place?- Do they do anything special that will add value to my business?This podcast episode was sponsored by Blue Diamond & Net Zero EquipmentLearn about how Blue Diamond & Net Zero Equipment is powering a cleaner future through their zero-emission power equipment for a net zero future at https://www.bluedm.com.au/net-zero-equipment/The Hire & Rental Industry Association (HRIA) promotes hire as the preferred choice for Australian business and consumers through supporting members, hire businesses, developing people and growing the industry. Celebrating our 50th anniversary in 2018, the HRIA continues to be a powerful voice for the hire industry in Australia, providing direction and support to enhance the success and safety of hire businesses in Australia.PODCAST INFO:Podcast website: https://www.therentaljournal.com/podcast-episodesApple Podcasts: https://podcasts.apple.com/au/podcast/the-rental-journal-podcast/id1529824111Spotify: https://open.spotify.com/show/1EhZH7P39tgHJpmAyaF1He?si=xDVjELiFTqSX_u8fwbV5Uw&nd=1Email: [email protected]:LinkedIn: https://www.linkedin.com/company/the-rental-journalInstagram: https://www.instagram.com/therentaljournalpodcast