#114 Why Most Growth Teams Fail Before They Start | Guillaume Cabane

In this episode of Always Be Testing, host Tye DeGrange sits down with Guillaume Cabane, Founder of HyperGrowth Partners and one of the earliest leaders to shape modern B2B SaaS growth.Guillaume breaks down why most companies struggle to scale—not because they lack tools or talent, but because they’re unwilling to embrace the speed, risk, and failure real growth requires. The conversation unpacks what actually defines a growth team, why experimentation must move faster than polish, and how founders often sabotage growth by demanding results without accepting uncertainty.They also explore where AI is genuinely creating leverage in B2B today, why SDRs haven’t been fully replaced, and how trust, culture, and incentives shape whether growth teams succeed or stall.This episode is a practical, no-fluff look at what it really takes to build growth systems that scale in B2B SaaS.