1144 What Does Google Say About You?

We’ve all done it—Googled ourselves or our businesses, only to find something outdated, inaccurate, or just plain wrong. And the scary part? Most people believe whatever Google tells them. If Google says you’re permanently closed (even when your business is booming), potential customers won’t bother double-checking. They’ll just move on. That’s why it’s so important to take control of what Google says about you. I sat down with Andrew Laws founder of Yeseo, to talk about how business owners can make sure Google gets it right—because if we don’t do it, who will?   So how do you do that?  Andrew Suggested:  Google Isn't Always Right – While we rely on Google for information, even Google admits its results aren’t always accurate. This means businesses need to take control of their own online presence. Claiming & Maintaining Your Google Business Profile Matters – Business owners can significantly improve how their company appears online by ensuring their Google Business Profile is up-to-date and consistent across all platforms. Consistency Is Key – Small variations in how your business name, address, and phone number (NAP) appear online can confuse Google’s algorithm, making it harder for customers to find you. Engagement Builds Trust – Regularly updating your profile, responding to reviews (good and bad), and keeping business details accurate helps Google and potential customers see you as a reliable business. Respond to Reviews – Whether they’re glowing or grumpy, replying to reviews signals to both Google and potential customers that you’re engaged and trustworthy. Download the Google Business App – It makes updating your profile easy, plus Google will prompt you to keep your information fresh. Audit Your Online Presence Regularly – Don’t assume Google will always get it right. If something looks off, fix it before it costs you business.