115 - 3 Vital Pieces of New Customer Content

Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08  - How to Create a New Client Email Nurture Campaign In this session expand on that discussion to look at 3 vital pieces of content you need to create for new customers. FREE RESOURCE: New Customer Email Sequence Template Get the step by step template that outlines the recommended email sequence to send to new customers. Listen to this episode to hear more about: The 5 Goals of your New Customer Communications that you can apply to your nurture sequence How to Reassure your customers right after they buy from you Tips for Connecting in your emails, phone calls and other messaging Why you need to Orientate people to "how we do things round here" The best way to Switch On new customers to use the product or service they just purchased from you (and why you want that as soon as possible) How to identify the milestones that matter in your new customer's experience The role of direct mail in your new customer communications A smart and inexpensive postcard strategy we learned from our friend Alexi Neocleous And much more. Also mentioned in this episode: Alexi Neocleous Episode 08 - How to Create a New Client Email Nurture Campaign Bonjoro REACH Retreat