#115 - Brandheiß: Hebe mit dem Matched Target Report deine Sponsored Display Ads auf ein neues Level

Eine neue Woche - ein neues Amazon Ads Update? Naja, fast. In Episode 115 spricht Florian über die neusten Updates beim Kampagnentyp mit den meisten Änderungen: Sponsored Display. Fokus dabei ist der brandheiße Matched Target Report (dt.Targeting mit Übereinstimmung). Was dieser kann und wofür du ihn unbedingt nutzen solltest, erfährst du hier.Alle Themen der Episode im Überblick:Intro (00:00-02:13)Recap: Was hat sich in den letzten Wochen bei Sponsored Display getan? (03:16)Was zeigt dir der Matched Target Report? (13:23)Wo findest du diesen Bericht? (17:29)Welche Infos beinhaltet er? (17:58)Was kann ich daraus schlussfolgern? (20:28)Welche Problemfelder deckt der Matched Target Report auf? (24:18)Florians Einschätzung: Was fehlt noch? (27:04)Fazit (29:19)Links & Ressourcen:Die krassesten Amazon PPC Updates zusammengefasst: https://www.youtube.com/watch?v=L7NF1CZSiJUResearch & Target Harvesting mit Display-Kampagnen? Der neue Matched Target Report machts möglich: https://www.youtube.com/watch?v=rF27iiKENYIFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-a/Für Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected] 

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This episode is 30 minutes long.

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This episode was published on July 20, 2022.

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