#115 – Dr Cassandra Chapman on The Psychology of Charitable Giving

In this episode of Better Thinking, Nesh Nikolic speaks with Cassandra Chapman about the psychology of charitable giving, trust in nonprofits, and public responses to charity scandals. Dr Cassandra Chapman holds a PhD in the psychology of charitable giving (University of Queensland) and is now an Associate Professor of Marketing and ARC DECRA Fellow, specialised in donor psychology and fundraising. Having come to academia with a background in nonprofit marketing, Cassandra’s research focuses on the psychology of charitable giving, trust in nonprofits, and public responses to charity scandals. She uses diverse methods to understand when and why donors are more (or less) willing to give to particular causes and the implications such preferences have for how charities communicate. Episode link at https://neshnikolic.com/podcast/cassandra-chapmanSee omnystudio.com/listener for privacy information.