115. How to use magnetic marketing to grow your interior design business with Pamela Durkin

In this episode, we talk about something that I love… MARKETING! I sat down with, interior designer and business coach, Pamela Durkin to chat about magnetic marketing that can attract the best clients to you and help you grow your business. About Pamela Durkin Design is powerful and Pamela wants designers to step into that power. After 30 years in the high-end design business, she is now helping other designers create a business they love through her In Demand Designer Program. She teaches them how to be magnetic and attract the best clients. This method makes owning a design business easier and more fulfilling. Her book, Elevate! can be found on Amazon. Pamela Durkin has been a professional interior designer for over 30 years. She is a past president of ASID Florida South Chapter and served on the Board of Architecture and Design in NJ. She lives in Naples, FL, and in her spare time, loves spending time on the beach and learning new moves in her home dance studio.   Through this episode, we chatted about finding and meeting your ideal clients where they are at. We connected over our shared views on using your genuine personality to connect with clients on a deeper level. Clients are more likely to connect with YOU, the person, rather than you, the business.    Pamela also shared her observation of how designers tend to focus on providing a report on the transformation of a space, rather than how it improved the lives of clients and why it was done. Building a future client base means talking more about the "WHY" and how you helped solve a problem, rather than how you got to the end result.    We also chatted about Pamela's book, Elevate! How to Take Your Design Business from the Basement to the Penthouse!, is now available on Amazon.    You're better than you think you are. You're further along than you think are. You've done more than you think you have. Pat yourself on the back for that. Just be happy where you're at and sometimes reflect on how far you've come. Be thankful for that. Pamela Durkin You can connect with Pamela on Instagram at @pameladurkin, and at pamela-durkin.com.   -- Join our Designer Meet-up Facebook Community: https://www.facebook.com/groups/386543625374544   Want to learn more and be the first to know when Power of Process opens its doors again? Join our waitlist here: https://rebeccahay.com/powerofprocess/