115. IPL Media Rights: What’s all the fanfare about?

Welcome to Episode 115 of Never on the Backfoot Podcast. The BCCI controls the biggest economy in world cricket just recently wrapped up a blockbuster three-day online auction for the IPL’s media rights for the 2023-27 cycle. Propelling itself to the second spot on the list of most lucrative sporting properties in the world, the IPL secured a whopping INR 48,390.50 crore (approx. US$ 6.2 billion) through its new television and digital rights deal. This episode is all about the IPL media rights and a detailed discussion of the same with Kartik. The podcast is also available on Apple Podcasts, Google Podcasts, Spotify, Anchor, Overcast and a lot of other platforms and spread the word. Do check out @neveronthebackfoot on Instagram and @neverontheback1 for the latest facts, trivia, quizzes, terminology for more.