115. Never Stop Inventing a Better Way to Shop with Carol Feeley, Head of Creative at Ocado

What does it really mean to never stop inventing a better way to shop?In this episode, Carol Feeley, Head of Creative at Ocado, joins Declan to share what that looks like in practice at one of the UK’s leading online grocery retailers. She talks about building a brand inside a business that is deeply data driven, and why consistency and patience matter more than constantly chasing the next new idea.Carol unpacks the thinking behind Ocado’s purpose, how the Save and Splurge campaign helped reframe value in online grocery, and how she protects creative time so her team can focus on the work that truly makes an impact. She also shares why marketing should make life easier, and make people laugh.If you care about building brands that last in performance driven environments, this is a conversation worth listening to.