115: Pros and Cons of Writing a Book to Build Your Personal Brand

Ever wonder whether you should write a book and if that's a good idea? In this mini (we try to make it a shortie), John Gregory Olson and Jayme Soulati share some solid reasons why you ought to write a book for instant cred, the experience, and the knowledge that it could lead to, well, leads. Because Amazon Createspace has made it easier to self-publish a book, many are doing just that, but the work isn't done when that book is hot off the press. Book marketing is the most important aspect of your book and the most challenging. Because there are so many titles nowadays, you need to ensure your book resonates with someone about something. Once the book comes off the printer, perhaps you want to use Braughler Books (Jayme Soulati used David Braughler twice already), then what are you going to do? We have one idea! Run and get your copy of Mark W. Schaefer's book, "Known." The craziest thing about that book? We probably mention it about 10 times on this show because Mark took the best word ever for the title of his new book (which he hinted about in episode 100 on The Heart of Marketing). Mostly, we laugh and banter A LOT in this episode, but, promise, you will learn several tips about to book or not to book!