#115 Pure Gold Series: Lessons on Iterating from Seth Goldman + Updates on Eat the Change & Just Ice Tea

This episode was sponsored by RangeMe. Go to rangeme.com/startupcpgThis episode was sponsored by Floret. Go to tryfloret.com/startupcpgThis episode was sponsored by Cin7. Go to cin7.com/startupcpgWe have a really special episode today - Seth Goldman is back on the show! Over the past couple of years, Seth has come on the show a number of times for what we called the Pure Gold Series to talk field marketing, sustainability, trade shows, and even an “Ask Seth Anything.” I’ll link a playlist in the show notes with all our episodes with Seth because they are all so fun, full of wisdom, and were very popular. Seth is Co-Founder and Chief Change Agent of Eat the Change®. Seth is also the Co-Founder of PLNT Burger (which was just named in the top 10 restaurants for vegans by USA Today), Honest Tea, and Chair of the board of Beyond Meat. Last time Seth was on the show, Eat the Change had just launched Just Ice Tea and now the teas are available in over 5,000 stores, which I’m especially grateful for since I LOVE the berry hibiscus tea and want to be able to buy it everywhere. It was so fun to have Seth back on the show to catch us all up!Listen in as Seth shares about:Just Ice Tea’s fast growth and how the experience compares to growing Honest TeaEat the Change’s team setup and the importance of good partnersHow trade spend and field marketing support Just Ice Tea growing in storesUpdating the packaging on Cosmic Chews to better connect with consumersHow the team decided to discontinue Eat the Change’s first product, mushroom jerkyEat the Change’s recent $14M raise & the 10 year anniversary of Seth and Barry’s graphic novel Mission in a BottleAnd more!Make sure to stay until the very end because Seth drops great insights on leadership and mental health and how to prioritize as an entrepreneur pulled in so many different directions.Episode Links:Pure Gold series playlistEat the Change’s websiteSeth’s book - Mission in a BottleSeth’s LinkedInJust Ice Tea Instagram reel mentioned by JessiMentions: Big Geyser, Canada Dry LansingShow Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (16K+ members and growing!)Follow @startupcpgVisit host Jessi Freitag's Linkedin or websiteQuestions or comments about the episode? Email Jessi at [email protected] music by Super Fantastics RangeMe LinksRangeMe websiteListen to our episode (#108) with RangeMe founder, Nicky Jackson hereFloret Links:Sign up here for a free 2023 deductions auditCin7 Links:Get a demo or claim your free 14 day trial of Cin7 inventory management software here