Replace I with We': Inside the Creative Director's Guide to Winning Client Pitches - Ashley Bozeman

Ever wonder how top creatives land those dream campaigns with GEICO, Target, and Old Navy? In this episode, art director Ashley Bozeman pulls back the curtain on the art of the perfect pitch. In this episode of This Is How We Create, host Martine Severin sits down with art director Ashley Bozeman for an intimate conversation about creative collaboration, client presentations, and the art of the pitch. Ashley shares invaluable insights from her journey through major agencies including Martin Agency, Mother New York, and currently Mullen Lowe Los Angeles, where she's worked with brands like GEICO, DoorDash, Old Navy, and Target. Key Highlights: How the Creative Circus transformed Ashley's approach to collaboration by replacing "I" with "We" The essential elements of a winning client deck: simplicity, clear hierarchy, and purposeful design Bringing personal stories into professional work, including featuring her activist mother in an Old Navy campaign Practical tips for creating impactful presentations and mood boards Applying creative direction skills to personal projects, including wedding planning Memorable Quote: "Let's just try it out. I never want to be a person that's already knocking stuff down before we even get to present it. If somebody feels very passionate about an idea and they have a lot of excitement behind it, a lot of love - okay, great. How can I help you better it?" Connect with Ashley Bozeman: Website: https://ashleybozeman.com Instagram: https://www.instagram.com/ashleycierraa/ Support the Show: Follow Host Martine Severin on Instagram: @martineseverin | @thisishowwecreate Subscribe to Martine's Newsletter: https://martineseverin.substack.com/ Visit our Website: https://martineseverin.com/ Credits: This is How We Create is produced by Martine Severin and edited by Santiago Cardona. If you enjoyed this episode, please rate and review us on Apple Podcasts. Your reviews help other creative professionals find our community. Next Episode: Tune in next week as we continue our conversation with creative professionals who are reshaping the industry.