115: Strategic Social Media

This week’s episode is all about making sure your social media posts are strategic, so that they work for you. To narrow the scope, I’m addressing your Development Office use of social media. You will find lots that will be applicable to other departments and teams within your school too.Social media is just one strand of how you are communicating with your key audiences. This episode talks you through three strategic choices. I’ll help you see how setting objectives for your social media activity and measuring impact can be worthwhile stages in your fundraising process.As a school, you may be looking to enhance your brand loyalty with alumni and this episode can help you understand how to use social media for this purpose too, with long-term success.References and ResourcesEpisode 022: Social marketing for schools Demographic research: Hootsuite SproutSocial Avocado Social Posting frequency and timing: Hootsuite Bloggingwizard SproutSocial Schedulers: Hootsuite Buffer Later SmarterQueue MeetEdgar Daily hashtags: HootsuiteThank you so much for listening to The Independent School Podcast. I would be grateful if you could spare a couple of minutes to send me some feedback here. This helps me make the podcast as helpful as possible to listeners. Thank you!