115. Susan Ziegler, SLS Consulting - SEO Foundations: A Mini Masterclass

Susan Ziegler is the catalyst behind explosive law firm growth - taking one firm from five offices to 70; she routinely doubles traffic and brings in billions of revenue for her clients as a result. Her foundation of two decades in digital marketing has earned her and her firm, SLS Consulting, the Pasadena Business Hall of Fame 13 years running. Specializing in website design, SEO, PPC, and content, Susan starts with the unique problem each firm faces and crafts a bespoke plan to get the best results. Susan and I cover how to structure comprehensive SEO and PPC campaigns, what to spend, and what goes into building a website that converts. What’s in This Episode: Who is Susan Ziegler? What elements make up a strong SEO strategy? What kind of links are best for helping a website rank? Why it takes three months to see results from a PPC campaign. Where social media comes into play for law firms. What free marketing platforms can law firms use to get started?