EPISODE · Jan 5, 2021 · 32 MIN
115: The ONE Word That Will Stop a Crisis Dead in its Tracks
from The PR Breakdown with Molly McPherson · host Molly McPherson
After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan. One course of action, of course, would be to admit that she has misrepresented herself over the past decade by faking a Spanish accent, and then take an extended break from Instagram. The other—fight back.Turns out the latter choice blew up the story. This episode is a case study for what the Baldwins should have done to avoid the crisis.Learn a code for staying ahead of a crisis and the one word that will stop it dead in its tracks. Heard on this episode: The Hilaria Baldwin Story: 'I'm Living My Life' (New York Times, Dec. 30, 2020) How to Admit Your Mistakes: The Ellen DeGeneres Apology (Episode 101) © Molly McPherson 2021
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After Hilaria (ahem, Hillary) Baldwin became the subject of a huge, trending news story during one of the slowest news weeks of the year—she and husband Alec needed a solid response plan. One course of action, of course, would be to admit that she has misrepresented herself over the past decade by faking a Spanish accent, and then take an extended break from Instagram. The other—fight back. Turns out the latter choice blew up the story. This episode is a case study for what ...
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115: The ONE Word That Will Stop a Crisis Dead in its Tracks
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