115 The Power of Feedback

Show Notes Ian discusses how measuring compliments as well as complaints can motivate your teams and how feedback can help shape your business. Nielsen report that 74% of consumers identify word of mouth as a key influencer in their purchasing decisions. But only 33% of businesses are actively seeking out and collecting reviews. Ian encourages us to proactively give 5 compliments this week and raises the important topic of organ donation. Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.