#115 - Turf, Territory, and Scaling Your Business with Johannes Hock

Today on the Owned and Operated podcast, the boys interview entrepreneur Johannes Hock, the Owner of an artificial turf company who lives in Austin, Texas. They discuss Johannes's background, how he got into the turf industry, the business model of turf companies, expansion plans, challenges of scaling, and the factors influencing the choice of new locations. If you’re looking to learn more about the world of self-funded search and small business acquisitions then your favorite electrical, HVAC, and plumbing growth podcast has exactly what you need.Chapters00:00 Introduction to Owned and Operated00:34 AD - Transforming PPC Despair into Success01:08 Deep Dive with Johannes Haack: From Track to Turf02:54 Choosing Artificial Turf in Home Services05:33 Exploring the Business Model of Turf Installation07:57 Marketing Strategies and Customer Acquisition in Turf Industry12:03 Scaling Up: Processes and Expansion Strategies15:33 Vision for the Future: Aiming for a National Brand19:11 The Operational Blueprint: Systems, Processes, and People26:52 Expansion Strategy and Market Selection30:40 Final Thoughts and Where to Find JohannesEpisode Host:Jack Carr: @thehvacjack on TwitterGuest Johannes Hock: @HockJohannes on TwitterSpecial thanks to our sponsor: Service Scalers:Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/Check out Owned and Operated Weekly Insights: a newsletter that’s jam-packed with actionable growth strategies to level up your home service business. Subscribe Here: http://tinyurl.com/ownedopnewsDon't forget to subscribe!Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcoSPOTIFY: https://open.spotify.com/show/10mwKIq35xzVz5qHcju3Kb?si=a2eb1f177053402d&nd=1APPLE PODCAST: https://podcasts.apple.com/us/podcast/owned-and-operated/id1560999545www.ownedandoperated.comContact us: [email protected] Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.