1155: Deanna Metz: Sunbrella for Interior Designers: Performance, Flexibility, and Trade Access

Today With Deanna Metz: In today’s episode of A Well-Designed Business, I’m joined by Deanna Metz from Sunbrella for a sponsored conversation focused on how interior designers can expand their options without compromising standards, performance, or their brand reputation. Sunbrella is a name many designers already trust, but this episode goes deeper into what Sunbrella is offering designers today. We talk about their interior product lines, including stock drapery, performance throws, and fabric by the yard, and where these offerings can strategically fit into a design business when full custom isn’t the right solution for every space. This is especially relevant for projects involving busy families, nurseries, guest bedrooms, secondary spaces, and inside-outside living areas where durability, cleanability, and long-term performance matter just as much as aesthetics. These are not trend-driven products. They are intentionally curated, best-selling fabrics backed by Sunbrella’s decades-long commitment to testing, consistency, and reliability. If you’re an interior designer looking to add flexible, performance-driven solutions to your design toolkit, this episode will help you understand why opening a Sunbrella designer trade account is worth your time. Trade accounts give designers access to trusted performance fabrics, finished products, and resources that can support both your creative work and your business decisions. To explore Sunbrella’s interior offerings and open your designer trade account, visit Sunbrella.com. More About Deanna Metz: Deanna Metz is the Director of Product Management at Sunbrella, the flagship brand of Glen Raven, where she leads go-to-market execution across a diverse portfolio of performance products. With over 15 years in the home and textile design industry, she’s built a career at the intersection of design, business, and product storytelling, translating creative vision into commercially successful products. Before joining Sunbrella, Deanna held leadership roles in design and merchandising, guiding teams through trend research, global sourcing, and product development. She’s passionate about connecting design thinking with business strategy and elevating everyday textiles into meaningful, functional products. Connect with Sunbrella: Website Instagram Facebook Pinterest What’s new with LuAnn Nigara: The Power Talk Friday Tour Watch the Docuseries! https://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Audiobook: ⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠ Book 2: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠ Book 3: ⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara: LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: WTFP #212 A Window of Opportunity with Sunbrella’s New Custom Collection