1156. My 19-Point Plan to Sell 100,000 Books

After five book launches, Kelly is convinced: a book launch is the single best strategy on the planet for growing a business. And she's about to attempt her biggest one yet. In this episode, she takes you inside the strategy room: first, she shares what the Miracle Hour launch taught her about the power of radical focus, the clarity that led her to walk away from scaling a business most people would kill for, and then opens up her full 19-point playbook for the Sacred Art of Selling launch, including the goal she admits her team might kill her for saying out loud. If you've ever written a book, want to, or just want to watch a master strategist map a campaign in real time, pull up a chair. What's inside: Why focus on one offer, one message, and one launch beats everything else The clarity moment that made Kelly choose not to scale Her 19 pillars for selling 100,000 copies Why a launch should be the kickoff of a movement, not a one-time event TIMESTAMPS: 02:00 — How one message took the business from 7 to 8 figures 03:30 — The Miracle Hour launch timeline and the objectives behind it 05:00 — Our goal through Q1: one focus, one offer 06:15 — Engineering the celebrity of the system 07:30 — Community-led growth and the path to 8,000 customers 09:00 — How Sacred Art of Selling and Miracle Hour both feed VBS 11:00 — Why the VBS model wins (and the staff-of-50 contrast) 13:00 — The clarity moment: choosing not to scale high-ticket 15:30 — Giving yourself permission to change directions 16:30 — The big goal: selling 100,000 copies of Sacred Art of Selling 17:30 — The 19-point plan begins (podcasts, teaching sessions, street team) 20:00 — Influencer boxes, corporate bulk buys, the TED Talk, and PR 22:00 — Substack, weekly webinars, leading with bulk buys, book clubs 24:00 — Amazon ads, TV placements, the in-person pre-order event, and the book tour 25:00 — Close: treat your launch as a movement (and the USA Today + agency wins) Resources & Mentions Subsribe on Substack for behind-the-scenes content from The Sacred Art of Selling, Kelly's forthcoming book: https://kellyroachofficial.substack.com/subscribe  Grab your copy of The Miracle Hour: https://a.co/d/01MDFtYT  Learn more about the Virtual Business School (VBS): https://www.virtualbusinessschool.com/virtual-business-school  Follow Kelly on IG: https://www.instagram.com/kellyroachofficial