1156. #TFCP - How Do I Sell To Enterprise Shippers?!

In this episode, Sara Black of Luminaries Consulting brings valuable insights from her extensive background in sales training within the logistics industry! Sara highlights the critical components of enterprise selling, the advantage of cold calling and in-person meetings over digital sales approaches, diverse sales strategies tailored for various customer sizes, the significance of thorough research before engaging with enterprise clients, and balancing key performance indicators with the quality of interactions!   About Sara Black Sara Black is a Partner & Co-founder of Luminaries Consulting - helping Logistics companies of all shapes and sizes get, keep, and grow their ideal customers. Sara grew her career at Coca-Cola Enterprise, CH Robinson, and Land O'Lakes and In 2018 Sara & Holly LaBoda launched Luminaries Consulting. Sara loves working with logistics leaders to help them achieve their goals, whether that is improved results, a winning sales strategy, or upskilling talent.   Connect with Sara Website: https://www.luminariesconsulting.com/  Email: [email protected]  LinkedIn: https://www.linkedin.com/in/sarablack-warden/    📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly Revenova | https://revenova.com/freightcoach/   🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇 ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/