#1157: Pick your hard

A coaching client messaged us this week ready to abandon his method. A few bad matches, a couple wrong orders, and a new surcharge from Amazon and suddenly the grass looks greener everywhere else. We've seen this movie before.    In this episode, we do the math on Amazon's new 3.5% FBA surcharge, show you the free lever most sellers ignore, and talk about why the people who win this game aren't the ones who found the perfect strategy, they're the ones who stopped restarting the clock.   Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Can Jeff help me with trademarks and LLC eastablishment?" Use coupon code "MISTAKE" to get your first month of services for only $1 with Jeff and his team!   Watch this episode on our YouTube channel here: https://youtu.be/X8bUXTEJseM   Show note LINKS:    3pmercury.com/friends - The best pricing on 3pMercury software!   ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated free for life!   SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started, then get the Proven Amazon Course and go through Kickstart.   TheProvenConference.com - Learn more about our upcoming August 2026 event! The longest running annual event for Amazon sellers in the world!   SilentSalesMachine.com - Text the word "free" to 507-800-0090 to get a free copy of Jim's latest book in audio about building multiple income streams online (US only) or visit SilentJim.com/free11   SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.   My Silent Team Facebook group. 100% FREE! Facebook.com/groups/mysilentteam - Join 83,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!