#116 - Building Brands Thru Sound

When you hear a soft drink can be opened and poured into a glass, do you think of a certain brand? Do the words "I'm Lovin' It" remind you of a particular fast-food chain? That's how you go about building brands through sound. In this episode, we talk with Sascha Darrock Davies who is the Agency Partners Director with DLMDD. We talk about the current musical climate, the golden era of recording and how it relied on performance and great songs, and how music continues to be an amazing resource, especially when it comes to helping and maintaining a corporate or consumer brand line. We discuss the technology of creating music and understanding when to use it. We also discuss with Sascha how he convinced recording artist James Blunt to jump off a cliff, and got the Foo Fighters covered in red paint in their music video. DLMDD is the world's specialist sonic branding agency, crafting strategies and creating identities that communicate with audiences everywhere, and offers world-class music services, specializing in original composition and production, music supervision, and talent partnerships. In other words, they work with clients in how to go about building brands through sound. The Business Side of Music ™ © 2020 Beyond the Music Produced & Hosted by Bob Bender  Creator & Technical Advisor (the man behind the curtain): Tom Sabella Audio Engineer (one really cool guy): Jim Tennaboe Director of Video (the brains of the entire operation): Deborah Halle Lighting Director (the inventor of video): Mark Pleasant Marketing & Social Media: Kaitlin Fritts Recorded at: The Coffee House and Underground Bunker in Franklin, TN Mixed & Mastered at Music Dog Studios in Nashville, TN Website: businesssideofmusic.com  Stream or Download (free) businesssideofmusic.com  To submit to be interviewed: [email protected] Sponsorship information businesssideofmusic.com/sponsor-affiliate/ Join our mailing list for show announcements, career advice, industry discounts, free gifts and more.  Like Free Special Thanks to Tom Sabella and Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast, and trusting us to carry on their legacy. Check out the music video titled "Lockdown Experiment" mentioned (and performed) in this podcast episode at: https://www.youtube.com/watch?v=CCjby3LEloI To see the video of the Foo Fighters being covered in red paint that we talk about on this show, go to: https://www.youtube.com/watch?v=SBjQ9tuuTJQ If you want to watch James Blunt jump off the cliff in his music video that Sascha discusses, go to: https://www.youtube.com/watch?v=oofSnsGkops For our disclaimer and all its details, please click on the applicable link on our website.