#116: Dan Lourenço #5: The Meteoric Rise of Ghost Energy

Ghost Lifestyle founder and CEO Dan Lourenço is back for the fifth time on the PricePlow Podcast, in an episode that’s becoming an annual tradition – a pre SupplySide West show! We last saw Dan in Episode #088, where he gave us Ghost’s Plans for 2023 and celebrated the 2022 PricePlow Brand of the Year award. In this episode, Dan explains what Ghost’s been up to in 2023 — besides Cinnabon and Legend V3 going global, it’s been all about scaling. But he’s also happy to give a sneak peak of Ghost Hydration RTD, trialing out the Strawberry Kiwi flavor that’s a fan favorite in the Hydration powder as well. He also teases a few other flavors. This was also a major year for Ghost Energy Drink, which not only took advantage of the scaling, but had new marketing pushes into music festivals and sporting arenas. As for 2024, Dan’s extremely excited to state that he’s very confident in a new “food item” coming to Ghost. We can’t make guarantees, but when Ghost enters a new arena, they do it their way, so we’re hoping for something extremely innovative. Same goes for Ghost Sleep, which is also mentioned! https://www.youtube.com/watch?v=spcEgeWAtTQ Show notes at https://blog.priceplow.com/podcast/dan-lourenco-ghost-lifestyle-116 “Back in Vegas”: Show Notes with Dan Lourenço (0:00) – “Say it! Say It” (1:15) – The challenges of the Ghost YouTube Channel (4:15) – Avoiding Pigeonholing (05:30) – Ghost Apparel (06:15) – Ghost Protein RTDs (or lack thereof?) (9:00) – The success of Ghost Energy (17:45) – Looking at 2023 and forward to 2024 (19:55) – Legend V3 and Global Compliance (20:45) – Ghost Hydration RTD and a Food Item for 2024! (23:30) – Collabs: TMNT V3 Next Year? (26:00) – Energy: FaZe Pop Expansion and the Return of Strawbango (27:30) – Ghost Hydration RTD Kiwi Strawberry: Under the Table Tasting (29:30) – GRAS Status of Some Hydration Ingredients (33:30) – Living in a “More is More” Society (35:00) – Listening to customers (39:30) – Dan’s Favorite Thing of 2023 And as always, you can sign up for PricePlow’s Ghost Lifestyle news alerts so that you never miss a drop – and there are a lot of them to cover!