116: Dominating Google! (w/ JASON BARNARD - from Paris!)

We had an impressive conversation with Jason Barnard about all things digital marketing and optimizing your results on the SERP (search engine results page) to build your brand.  He tells how this fit in with an animated series about a blue dog that he was involved with.  He talked about how you can have a great product; and even with competition, there is enough business for you.  He discussed how true character comes out when a business starts making money, and that you must address the tough questions up front when building a business.  He shared all kinds of wonderful concepts surrounding pragmatism, actions over words, and the all-important need to educate your audience in every way.  Let's go!