#116 – Exploring Ideas and Exploiting the Good Ones with Justin Mares of Kettle and Fire

Justin Mares (@jwmares) is the founder of not one but two companies in the health food space, each of which he's simultaneously bootstrapped to over $10,000,000 in annual revenue. In this episode we covered why you should avoid having a scarcity mentality when coming up with an idea to work on, how to alleviate market risk by running a smoke test, and how Justin was able to rapidly grow his businesses by bringing growth know-how from tech to the industry of consumer packaged goods.Transcript, speaker information, and more: https://www.indiehackers.com/podcast/116-justin-mares-of-kettle-and-fire