116. From Startup to 12 Million Customers with Lucia Malapane, Head of Brand Marketing at GoTyme Bank

What does it take to build one of South Africa’s fastest growing digital banks?In this episode of Marketing Masterclass, Lucia Malapane, Head of Brand Marketing at GoTyme Bank, shares with Declan the story behind the bank’s growth to more than 12 million customers.Lucia reflects on her journey from being part of building the business in its early days to leading the brand today, and how GoTyme Bank is rethinking banking by making it more accessible, simple, and customer focused.The conversation also explores what great marketing looks like in financial services, how brands can build trust with customers, and why young professionals should focus on learning, curiosity, and being open to opportunity.