EPISODE · Mar 17, 2026 · 38 MIN
How CSMs stay strategic in the AI era - with Chad Horenfeldt
from Breakthrough SaaS Growth with The Jasons · host Jason Whitehead & Jason Noble
AI is changing Customer Success. As automation takes on more admin, reporting and repetitive work, the CSM role is shifting. Staying busy is no longer enough. In this episode of Breakthrough SaaS Growth, Jason Noble and Jason Whitehead are joined by Chad Horenfeldt, one of the most recognised voices in Customer Success, to explore what strategic Customer Success really looks like in the AI era. We discuss how CSMs can move beyond product usage, adoption metrics and reactive account management, and become more focused on business outcomes, executive conversations and measurable customer value. We cover: How AI is changing the role of the CSMWhat separates a strategic CSM from a busy CSMWhy product usage is not the same as customer valueHow to move customer conversations towards business outcomesWhy executive engagement matters more in the AI eraWhat Customer Success leaders need to change now This is a practical conversation for CSMs, Customer Success leaders, CCOs and SaaS executives who want CS to stay relevant, commercial and valuable as AI changes the work. Connect with Chad on LinkedIn
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How CSMs stay strategic in the AI era - with Chad Horenfeldt
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