116 - How to make your marketing content more effective with Helen Thacker

One of the biggest time investments you are likely to make in your business, is putting out marketing content in order to make sales. Whether that is organic marketing content or paid ads, the best way to make sure that time investment isn't wasted, is to make sure that the content you are putting out is as effective as possible, at doing the job of getting in front of the right people, and helping them see that you are the right person to help them.    Tune into this episode to hear how to make it more effective at doing that.    Helen shares:    How you can identify if your messaging in your content is off The very first step you need to take in order to fix it Her GRASP framework that helps you see all of the elements that should be included within your content in order for it to be more effective Her own experience of getting rid of things that didn't light her up in her business, to make space for more time for herself, her family, and the things that do - and the impact that has had on her revenue