116: Robert Lopez • Refreshing a Brand
Episode 118 of the DMOU: Destination Marketing Organization University podcast, hosted by dmou, titled "116: Robert Lopez • Refreshing a Brand" was published on June 22, 2023 and runs 30 minutes.
June 22, 2023 ·30m · DMOU: Destination Marketing Organization University
Summary
When Robert Lopez took the helm of the Abilene CVB, he embarked upon a "Meeting and Eating" tour of community leaders. And, it became clear through those conversations that the destination brand had become stale. Listen in to this conversation on how Robert and his team dove into a brand "refresh" within his first year in-destination. It's a great story of how fresh leadership can often move the needle before the opposition can begin to form.
Episode Description
When Robert Lopez took the helm of the Abilene CVB, he embarked upon a "Meeting and Eating" tour of community leaders. And, it became clear through those conversations that the destination brand had become stale. Listen in to this conversation on how Robert and his team dove into a brand "refresh" within his first year in-destination. It's a great story of how fresh leadership can often move the needle before the opposition can begin to form.
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