116. Ten Things Brick-and-Mortar Retailers Wish They Knew Before Opening

Whether you're an aspiring shopkeeper dreaming of opening your first store or a long-time shopkeeper preparing to expand, move, or open a second location—this episode is for you!  Today I'm sharing 10 lessons that retail store owners wish they'd known before opening their retail store. These lessons came from either myself or shopkeepers in our community, so I hope you'll take these lessons to heart and learn from our experiences, mistakes, naivety, and ignorance.  For show notes with links to all the resources mentioned in this episode, visit  www.savvyshopkeeper.com/episode116. Learn more about Kathy Cruz and Savvy Shopkeeper at Savvy Shopkeeper Follow Kathy on Instagram (@savvyshopkeeper)