116: Transition Your Sales Efforts into Marketing

In this episode, Griffin expands on his past two articles about selling to fertility centers and differentiating your company. There is a right way and a wrong way, and he almost fell into the trap of doing it the wrong way. Along with telling his story in this episode, he expounds on the 7 challenges that face sales organizations today including fewer qualified prospects, limited time and access, more gatekeepers, detached point of sale, high regulation, short sales window, and paradoxically,  long sales cycle. Listen to the full episode to hear: 7 challenges of sales How some companies overspend on brand awareness Proper positioning in the market The transition from a sales mindset to a marketing mindset To learn more about our Goal and Competitive Diagnostic, visit us at FertilityBridge.com