116 - Using Amazon to Reach New Customers with Dylan Frost

In this episode, your hosts Suzi Dafnis and Michelle Falzon talk with Amazon marketing expert and multi-million dollar Amazon seller, Dylan Frost about how different types of businesses (large and small, service-based and product-based) can find new customers on Amazon. Listen to this episode to hear more about: Some of the WEIRDEST things people have ever bought on Amazon Dylan's  TOP 3 Content Strategies for succeeding on Amazon How Amazon strategies can map over to other parts of your business How relevant is having an email list when you have a ready-made audience of customers on Amazon? Even though the focus is mostly on physical products, there ARE big opportunities for service providers on Amazon How to get started if you want to be a seller on Amazon The art of "bootstrapping" and how Dylan used this strategy to grow a $22 million business selling on Amazon How and why you want to avoid talking about features over benefits (and Dylan's top tips for avoiding "technobabble") Why Amazon is the world's largest billboard (and how you can use that to your advantage) How to use Amazon as your "reverse showroom"  How to get sales from Amazon even if your customers don't buy on that platform (this could be one of the most effective and unheard-of ways you can use Amazon)  And much more. Also mentioned in this episode: The Wholesale Formula Strangest Things You Can Buy on Amazon