116. You Can't Sell More Time

In this episode of The Sounds of the Baskerville, Chris Baskerville and James Flaherty tackle one of the most common and quietly dangerous traps facing Australian businesses right now: the labour and margin squeeze. When you can't hire enough people to meet demand, and rising costs are eating into what little margin you have left, the ceiling on what your business can earn becomes very real, very fast. Chris and James explore what business owners can actually do about it, from smart pricing strategy (you can lose 20% of customers and still come out ahead) to the role of automation, offshoring, and knowing when a business model has simply run its course.