1162. Re-evaluating to Build Her Optimum Business

"The challenge for most people is figuring out where is the intersection of 1) what they love to do, 2) what they are also really good at doing, and 3) what will people legitimately pay for." Jennifer Allwood has built her business in phases into what she considers a dream life. It all began with her fascination with HGTV, her love of decorating, and a trip to a Home Show. And yes, from being laid off her job as a software analyst. A passionate cheerleader of women, she adds biblical truth to the modern day "dream big" mantra. Her no-nonsense approach to doing things you are scared to do and saying yes to God is helping women everywhere build the life and business of their dreams. When she's not coaching her nearly 3,000 clients each month, she's living the dream in Kansas City with Mr. Magic (her husband, Jason) and their four wild kiddos—Noah, Easton, Ava Grace, and Ariana. Oh, and their Goldendoodles, Stella and Lola, the best dogs on earth.