1166. Our Substack Growth Model In Action

A few months ago, Kelly barely knew what Substack was. Now it's about to cross $100K in added revenue for the business, and she's convinced it can become a multimillion-dollar trust-building funnel. In this episode, she shares where the Substack strategy stands now, why she's genuinely excited about the platform's new updates, and why a platform taking real steps to protect the authenticity of the human voice is something every creator should be celebrating, especially as the other platforms drown in AI slop. Then she gets into the moves she's making next, including betting on her daughter Madison's business by moving it entirely to Substack, and launching two brand-new publications to show the exact same growth model working in completely different niches. If you've been wondering whether Substack could work for your industry, this episode is going to SHOW you rather than TELL you. What's inside: Why the AI scanner's rocky start is still a good sign What actually makes Substack different from every other platform The two new publications we are growing from 0 (and the strategy behind them) Why now is the moment to claim a leadership position on the platform Timestamps 00:00 — The one platform taking steps to protect the human voice 01:00 — The Substack journey and crossing $100K in revenue 03:00 — Substack's new AI scanner and why the inaccuracy doesn't worry Kelly 06:00 — Why Substack is different: authenticity, trust, and depth 08:00 — Moving her daughter's whole business to Substack 12:00 — The monthly campaigns generating hundreds of paid subscribers 13:30 — A publication for parents raising courageous, confident daughters 16:00 — A publication for all things marketing and personal branding, with Danielle 17:30 — How the whole strategy feeds our programs  18:30 — Claim your leadership position on Substack now while the window is open (Resources & Mentions The Sacred Art of Selling (Substack) — Kelly's main publication, which covers business, sales, thought leadership, faith, and Sacred Art of Selling book updates: https://kellyroachofficial.substack.com/subscribe  Founder Girl (Substack) — Kelly's new parenting publication on raising confident, courageous kids with real-world skills; monthly playbooks and livestreams with Madison for parents of girls ages 7–17: https://foundergirl.substack.com/subscribe  Worth the Follow (Substack) — Danielle's new publication on building a standout personal brand in 2026: https://worththefollow.substack.com/subscribe  Learn more about The Virtual Business School (VBS) membership: https://www.virtualbusinessschool.com/virtual-business-school  Conviction Marketing: Kelly's book on building a conviction-based brand without chasing trends or algorithms: https://a.co/d/09RHa4jv