117. Brandon Yosha, Yosha Cook & Tisch — Innovation: The New Guard on Foundation and Future Marketing

Brandon Yosha has large shoes to fill. The son of Buddy Yosha - nationally renowned trial lawyer - he joined Yosha Cook & Tisch and quickly made headlines. Within five weeks of joining the firm he was entrusted to deliver an opening argument against Indianapolis Power and Light. The resulting verdict? $20.3 Million in damages. This former Division I athlete is carving his own path as a promising attorney. He is the youngest recipient of the prestigious Marquis Who's Who list of Top Lawyers in America and has served over 100 clients since 2019. I caught up with Brandon to understand what went into preparing for his monumental first trial. We also discuss the importance of mentors, putting the client first, and the power of blending traditional and new marketing. What's in this Episode? Who is Brandon Yosha? What did you learn from securing a $20.3 MM verdict in your first trial? How does relationship equity factor into the growth of a law firm? What traditional models of marketing have the largest ROI? How can TikTok shape the future of a law firm?