117. Breaking Barriers in Cannabis: Caroline Pineau Owner of STEM

Today we’re talking with Caroline Pineau, CEO and Owner of Stem in Haverhill, MA. Caroline began her entrepreneurial journey at just 22, opening her first business, The Yoga Tree, and later launched Stem in 2020 as the 42nd licensed cannabis shop in Massachusetts. Since then, she’s grown the business to 25 employees, scaled production, and even navigated civil litigation successfully along the way. In this episode, Caroline shares her early business lessons from running a yoga studio, what drew her to the cannabis industry, and the challenges of launching and scaling a highly regulated business. She also dives into leading a team, white-labeling products, her experiences with legal battles, and the resilience required to succeed as a CEO. Enjoy! STEM: https://stemhaverhill.com/You can follow us on Instagram @businessmusclepodcast, @elisecaira and @dr.ariel.dpt. Get your FREE Business Starter Checklist: https://www.businessmusclepodcast.com/freechecklistFIXXED: https://www.fixxedstudios.com/Sweat Fixx: https://www.sweatfixx.com/