117 Email Plugins and Strategies for Email Marketing

Our main WordPress topic is going to be "Email Plugins and Strategies for Email Marketing" We've also got three great stories from the WordPress community. Our Panel   Sallie Goetsch: from Wpfangirl.com Jackie D’Elia: from Jackie D’Elia Design Kim Shivler: from Whiteglovewebtraining.com John Locke: from Lockedown SEO   Our weekly WordPress news stories: Headway Theme's Future Uncertain Amidst Financial Troubles https://wptavern.com/headway-themes-future-is-uncertain-amidst-financial-troubles Competition, Crisis Management, and the Community https://serverpress.com/competition-crisis-management-community/ How To Create Accessible WordPress Websites https://pagely.com/blog/2016/08/create-accessible-wordpress-websites/ Show Table of Contents: 0:00 Intro 2:26 WP News Story: Headway Themes in Financial Trouble? 13:27 WP News Story: How To Create Accessible WordPress Websites 18:21 Main Topic: Email Marketing Strategies, Plugins, and Services for WordPress 18:43 Why Do We Still Care About Email Marketing? 19:58 Does Email Marketing Make a Difference in Your Revenue? 20:40 Three Categories of Email Subscriptions 23:58 E-Blasts Get Deleted 25:44 Consistency and Schedule 29:30 Segmenting Your List and Reader Expectations 32:00 Long Form Emails and Drip Campaigns 35:40 What Kind of Email Services Should You Use? 36:25 Using Obscure or Niche Email Services 40:00 The Problem With Email Templates 43:17 Drip Campaigns in MailChimp 43:50 Using GetResponse 44:50 SendGrid and other SMTP servers for Transactional Emails 46:07 MailGun and Google SMTP for Transactional Emails 46:48 WordPress Plugins that use the Host Provided Email System 47:46 What is the Difference SMTP and wp_mail 49:05 What Do You Use For Email Signups? 50:40 Exit Intent Email Signup Boxes and Pop-ups 53:15 Compelling Lead Magnets 54:17 You have to have enough signup boxes to get subscribers 56:18 "You know how to take the reservation, but you don't know how to HOLD the reservation." 57:04 Different Lead Magnets for Different Content Read the article:   https://www.wp-tonic.com/podcast/117-round-table-email-plugins-strategies-email-marketing/   =====================   WP-Tonic is not only a WordPress maintenance and support service, but we publish a twice weekly WordPress podcast where we talk with some of the brightest minds in WordPress development, web design, business, and online marketing.