#117 - Erfolgreich auf Amazon verkaufen? Mit diesen Profi-Tipps von Marcus Wild gelingt's!

Für das erfolgreiche Verkaufen bei Amazon kommt es vor allem auf zwei Bausteine an: dein Produkt und dein Advertising. Mareike und ihr Gast Marcus Wild - Founder & CEO der Amazon Agentur “Ranked” - sprechen über diese beiden Erfolgsfaktoren und klären, inwiefern sich beides bedingt. Am Ende der Folge kannst du dich zudem auf einen einzigartigen Hack zum Thema Sponsored Brands Videos freuen.Alle Themen der Episode im Überblick:Intro (00:00-01:51)Wer ist Marcus Wild und wie kam er zum Thema Amazon Advertising? (02:50)Was macht seine Agentur Ranked? (10:11)Warum Amazon PPC nicht ohne ein gutes Produkt funktioniert (12:54)Was muss ein Produkt haben/können, um bei Amazon erfolgreich zu sein? (15:15)Wie (lange) solltest du dich vorbereiten, ehe du bei Amazon verkaufst? (21:50)Worauf kommt es bei der Produktdetailseite an? (29:09)Wie startet Marcus mit seinen Kund:innen mit Amazon Ads? (35:25)Welche PPC-Strategie empfiehlt er? (42:33)Welche Routinen gehören zur Account Pflege? (44:49)Marcus’ Spezial-Hack: Conversion Optimierung bei Sponsored Brands Video (49:25)Wie hält Marcus sein Wissen up to date? (52:01)Fazit (53:32)Links & Ressourcen:So erreichst du Marcus auf LinkedIn: https://www.linkedin.com/in/marcus-wild-5ab277226/ Ranked findest du hier: https://ranked.de/So gelingt die optimale Amazon Keyword Recherche: https://www.youtube.com/watch?v=eDmxq0SHL7cWas ist eine gute Advertising Performance? 5 Amazon Experten ordnen ein: https://www.youtube.com/watch?v=m5HV6nXISMcFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-a/Für Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode is 55 minutes long.

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This episode was published on August 3, 2022.

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