117: Facebook Ads and Strategy with Monica Louie

What's Up, Creative Hustlers! Steven & Melissa here. Today, from about 9000 ft in elevation in the Colorado Rockies, we're talking with Monica Louie, a facebook ads coach and strategist who helps ambitious online entrepreneurs grow their impact and profits with the power of facebook ads.   [00:00] This episode is brought to you by your interum CMOs, Latin & Code. [00:16] What's up Creative Hustlers! [00:45] This episode is sponsored by SEMRush! Don't forget to get your 14 day free trial! [01:19] What's up Monica, tell us about yourself, and why you're a creative hustler. [02:24] Monica was able to pay off 120,000 in debt through her blog, selling things, working more and Facebook Ads. [03:10] It's not a lack of resources, it's a lack of resourcefulness! [03:40] More about what Monica does in her coaching business. [04:42] Many of Monica's clients are personal finance bloggers and now TV shows. [05:20] Monica first learned FB ads in 2015, and started consulting in 2016. [06:30] What makes Monica unique as a Facebook Ad Coach. [07:50] One example of Monica's successful clients and the results. [09:40] How Monica is dealing with Facebook's algorithm changes, and the fact she's never run a Like Campaign. [11:10] Less concerned about likes, because it isn't as important as you once were. [11:33] The new Facebook algorithm change means you'll need to run ads in order to reach people on Facebook. [12:34] Monica's Facebook ads are primary growth drivers. [13:45] What Monica is really excited about in her business. [15:50] How Monica deals with delegating, and setting up systems for her team. [16:45] How Monica handles a disrespectful clients who do not respect her processes and strategy. [18:48] No matter what size your business, you're going to deal with unrealistic client expectations, and clients who do not respect your process. [20:20] An example of a time monica had to pass on a client because they were not the right fit. [21:00] Monica is scaling and growing her business to prepare for the possibility that Facebook Ads are not longer a focus. [21:40] All of Monica's team is remote, and how she instills her work culture to her team. [22:50] Why attitude and drive are two of the most important qualities for Monica's team. [24:15] How Monica finds her clients now. [26:12] Monica would have a mocha with Elon Musk. [27:37] Where Monica lives on the Internet. [29:33] Don't forget to visit us at TheCreativeHustler.com and leave us a review! [29:49] Melissa's Moment of Hustle Contact: MonicaLouie.com MonicaLouie.com/Facebook Get your free "5 questions you must ask before spending money on Facebook Ads!" guide: MonicaLouie.com/TheCreativeHustler